Product Marketing Manager
We recruit high-potential candidates to work with some of the best companies, start-ups, and agencies in South Florida. For this particular role, our client is seeking a marketing manager focused on customer strategy including the development and execution of the end-to-end customer journey, identifying, and creating revenue-generating opportunities, and integrating web and mobile application platforms into the experience.
Scope of Work
RESPONSIBILITIES:
- Drive strategy and execution, marketing approach, and asset development for all customer communications and initiatives.
- Build and lead the strategy, development, and implementation of customers' digital experience and further integrate digital platforms into the journey.
- Collaborate with internal teams to build, plan and execute all customer marketing strategies.
- Own the end-to-end customer journey including communications, promotions, tactical offers, benefits, experiences, etc.
- Develop customer segmentation and triggering strategies, allowing for increased reach and more effective and efficient cross' channel strategies.
- Identify, execute, and optimize new cross-channel marketing strategies.
- Conduct research, perform cross-channel tests, and utilize analytical tools to optimize the marketing performance of all customer communications and promotions.
- Define, solve, and report on key performance indicators for existing and new channels of communication.
Requirements:
- Bachelor's Degree in Marketing or any related field of study; or any equivalent combination of relevant background and work experience.
- 5+ years' proven experience in marketing and campaign execution, and a successful track record of contributing to business results in marketing, promotions, or campaign execution.
- Self-starter, with the ability to both define and execute campaigns and projects.
- Strong project management skills.
- Highly motivated, strategic thinker with an ability to lead a project from design to implementation. Ability to deliver results under tight deadlines.
- Understanding of direct marketing execution and tactics, including email, direct mail, website, and digital marketing.
- Ability to lead cross-functional teams.
- Excellent interpersonal skills, and written and verbal communication.
L’epic Miami is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
