Digital Media Director
We recruit high-potential candidates to work with some of the best companies, start-ups, and agencies in Miami. For this particular role, our client is seeking a motivated digital media director with buying/investment experience that will be responsible for providing strategic guidance, analyzing data, thinking creatively, and dreaming up innovative solutions to make sure their clients’ marketing campaigns reach the right target audience in the most effective way possible. This position requires a steady demeanor, attention to detail and a willingness to move between leading high-level strategy and getting into the weeds when needed.
“Hands on keyboard” expertise in planning, buying, trafficking, and optimizing media across social (Facebook/Instagram, Twitter, YouTube), display (direct to publisher and programmatic) and SEM. We’re looking for leaders that are driven, organized, collaborative with experience teaching, managing, and mentoring junior buyer/planners, getting them up to speed and helping to grow them to the next level.
The ideal candidate has a proven track record of developing ROI-driven media strategies for clients across a wide range of ad verticals. This person will help lead the existing media teams to strengthen current campaigns, but will also be expected to develop new media plans for future clients. Enthusiasm and passion for all facets of the media buying process (planning, creative, measurement, optimization, etc.) are a must.
Scope of Work
Responsibilities:
- Audience research in syndicated and 1st party data sources as well as understanding marketplace conditions/developments
- Be client and marketplace facing, assuming a leadership position with excellent written & oral communication skills; ability to ‘own the room’ and provide POVs
- Partner with account team leadership to manage client relationships and grow business
- Craft overarching strategy for current clients and new business opportunities, creating compelling presentations
- Recommend, place and analyze paid display, programmatic, social, mobile, video, email and connected tv media campaigns for our existing and future clients
- Oversee the successful launch of campaigns through the QAing of creative, pixel placement and implementation alongside other media team members.
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Oversee monthly spend pacing and approval of invoices
- Mentor team to develop and deliver campaign reports with clear detail and actionable insights.
- Work with vendors, and media outlets to negotiate placement costs, then once approved, to make the placement/buy
Requirements:
- At least 7 years of experience with digital media buying, specifically within the paid social, display, programmatic, and SEM
- Fluency with top media platforms including Facebook Business Manager, Amazon Advertising, Google Ads, and Twitter Ads
- Experience with programmatic media buying required preferably with top DSPs
- BA / BS degree in Advertising, Finance, Statistics, Business, Marketing, Economics, or other related fields
- Detail-oriented and excellent time management and organizational skills
- Strong written and verbal communication skills
- Strong ability to multi-task in a fast-paced environment
- Entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
- Strong proficiency in Microsoft Office suite (Excel, Word, PowerPoint, and Outlook)
- Google Adwords and Facebook Blueprint certifications a plus
L’epic Miami is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
