Digital Marketing Specialist
We recruit high-potential candidates to work with some of the best companies, start-ups and agencies in Miami. For this particular role, our client is seeking a digital marketing specialist to join their team full-time onsite.
Scope of Work
Responsibilities:
- Research advertising trends
- Research competitors’ pricing and products
- Responsible for creating and executing paid and unpaid social media Ad campaigns via Facebook, Instagram, and Google
- Responsible for expanding and executing well-thought digital advertising plans and designs, including landing pages, content marketing, and SEO; video and other sponsored media campaigns
- Publish digital marketing content online
- Responsible for creating the story-lines, copy, and subject-lines; timing, segmentation, and strategy behind all email marketing campaigns to build a list
- Responsible for initiating exclusive promotions, contests and experiences to attract new users and retain customers
- Responsible for creating and developing product listings for e-commerce sites
- Align the digital marketing strategy with the objectives of the company
- Responsible for generating new leads by converting site traffic through calls-to-action, landing pages, and offers.
Requirements:
- A bachelor’s degree in Marketing or related field.
- Google Ad certification
- Facebook Ad experience (certification preferred)
- Experience with Salesforce Marketing Cloud
- Experience in digital literacy
- Knowledge of Composition of Sales Products
- Proven work experience as a Digital Marketing Specialist or similar role.
- Working knowledge of sales techniques
- Experience with content-creation software.
- Experience with digital content such as websites, social media, online advertising and email campaigns.
- Has a “whatever it takes” attitude.
- A track record of performance meeting targets and objectives.
- Self-directed, goal-oriented and flexible, enjoying working in a fast-paced and at times challenging environment.
- Ability to work cross-functionally and with a wide range of employees with different skill sets.
- Strong organizational, interpersonal, and communication skills (written and verbal).
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
