Associate Media Director
Responsible for managing the media assignment/team, including media buying and planning initiatives. Develops plans for media buying, places ads, and ensures ad buying stays within budget.
The candidate will primarily manage broadcast (tv, radio) and traditional media (print, outdoor, etc.) with a little light digital (display, social) sprinkled in. The ideal candidate would have a strong background in traditional media planning/buying.
Primary Responsibilities
- Attend strategy meetings and brainstorm on media buying initiatives and suggestions; and establish the best way to communicate client messages
- Manage and supervise a team in day to day media management while also leading the process of strategic media planning/execution and serving as a resource for the team
- Experience in measuring and analyzing online marketing campaigns including Display, Video, Mobile, Search and programmatic solutions
- 3-5 years of solid agency experience managing annual media budgets +$10M
- Ownership of all media planning, strengths in traditional broadcast (TV/radio) are a plus
- Day-to-day management of digital media plans including developing recommendations, execution details and budgets
- Research and implement new techniques and technologies that are relevant to clients’ media strategies
- Management of national, regional and local client media buying
- Ideal candidates will have history in Florida markets
- Solid experience in management of General and Hispanic market media spend
- Strong verbal and presentation for discussion of planning with clients, and receive client approval for each campaign phase
- Train and supervise media department employees
- Keep abreast of industry figures, including distribution and audience figures
- Use a combination of several different kinds of media to reach different audiences
- Draw insight from campaign results
- Familiar with office suite (Word, Excel, Powerpoint), media software (SMBS, Freewheel, Nielsen) and research tools (eMarketer, Simmons)
