Associate Media Director
We recruit high-potential candidates to work with some of the best companies, start-ups, and agencies in South Florida. For this particular role, our client is seeking an associate media director responsible for managing the media assignment/team, including media buying and planning initiatives. In this role, you will develop annual plans, including media buying, negotiating and ensuring ad buying stays within budget.
This is a hybrid job opportunity located in Miami.
Scope of Work
Responsibilities:
- Attend strategy meetings and brainstorm on media buying initiatives and suggestions, and establish the best way to communicate client messaging.
- Manage and supervise a team in day-to-day media management while also leading the process of strategic media planning/execution and serving as a resource for the team.
- 3-5 years of solid agency experience managing annual media budgets of +$10M
- Ownership of all media planning and strengths in traditional broadcast (TV/radio).
- Day-to-day management of digital media plans including developing recommendations, execution details, and budgets.
- Research and implement new techniques and technologies that are relevant to clients’ media strategies.
- Management of national, regional, and local client media buying.
- The ideal candidate will have a history in Florida markets.
- Solid experience in the management of general and Hispanic market media spending.
- Strong verbal and presentation for discussion of planning with clients and receiving client approval for each campaign phase.
- Train and supervise media department employees.
- Keep abreast of industry figures, including distribution and audience figures.
- Use a combination of several different kinds of media to reach different audiences.
- Draw insight from campaign results.
Requirements:
- 3-5 years of solid agency experience managing annual media budgets of +$10M
- Familiar with office suite (Word, Excel, PowerPoint), media software (SMBS, Freewheel, Nielsen)
- and research tools (eMarketer, Simmons)
- 4-6 years experience in traditional, primary broadcast TV/R, some digital with minimal print/outdoor media planning experience
L’epic Miami is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
